Sabah Durian Tourism Bazaar 2025

A Waterfront Taste of Sabah

Enjoy three days of fruit, farmers, tastings, and authentic Sabah vibes at Segama Waterfront!

Segama Waterfront is about to smell like one thing and one thing only: the energy of durian season. From 12 to 14 December, local farmers will bring their freshest harvests to the city, including juicy tropical fruits, farm-fresh goodies, and plenty of premium Sabah durian.

Come with friends, come hungry, and come curious. Expect live tastings, farmer showcases, special durian varieties, and a festive atmosphere with cultural performances and music throughout the day. This is a small celebration of Sabah's agricultural pride that only happens once a year.

A few highlights

• Live fruit tastings
• Meet local farmers and learn more about the "king of fruits"
• Special durian varieties
• Live cultural and music performances
• Festive vibes by the waterfront

Event Details

• 12-14 December 2025
• From 10 am to 9 pm
• Segama Waterfront, Kota Kinabalu
• Free entrance

Here's a quick durian guide for first-timers

Durian is often called the "king of fruits" in Southeast Asia. It's creamy, rich, and intense, and it has a smell that people either love or fear. If you're new to durian, start small and treat it like a tasting, not a challenge. If you came with your partner, kiss them before eating, not after. 😆

What to know before you buy

• Ask to try a small portion first if tastings are available.
• Look for flesh that is thick and custardy, not watery.
• If you prefer milder flavors, choose lighter-colored flesh.
• If you prefer stronger flavors, go for deeper yellow flesh.
• Durian is usually sold by weight, so check the price before committing.

How to eat it without stress

• Eat with your hands if you can. It's normal.
• Bring wet wipes or rinse afterwards. The smell sticks.
• Pack leftovers well. Many indoor places don't allow durian because of its aroma.

Fun Durian Facts

• Some people say durian tastes like sweet custard. Others say it tastes like onions and cheese. It can be both, depending on the fruit.
• The smell is so strong that many hotels and public transportation systems in the region ban it.
• Durian trees can grow very tall, and the fruit can be heavy when ripe, so it's common to see safety nets in orchards during the season.